The last thing your company wants is for customers to open packages with broken contents inside. This would reflect poorly on your business and your reputation, so it is important that you find the right packing materials for your shipping needs. In addition to protecting your products, packaging materials should also be presentable so that it looks nice and provides customers with a positive unpacking experience.
In order to choose the right packaging, you need to consider a number of different factors, like the following:
Budget
You need to figure out the amount you can spend so that you can invest in the right shipping materials. It is important to find the right balance between creative marketing elements and quality because while they both matter, you need to prioritize the product to ensure it gets delivered in pristine condition. You need to focus on protective materials that can handle the process of transportation without becoming harmed as damaged packaging can result in damaged contents inside. Consider your products and how they need to be packaged and choose the appropriate shipping materials accordingly.
Transportation
You need to think about the way the package will be traveling as this will impact your decision and the materials you choose. Again, you need to make sure that your product arrives unharmed, so consider the shipping company you will be using and evaluate their methods to see how reliable they are in terms of transportation.
Materials
You will have a number of options to choose from in this regard and the most popular ones include shrink film packaging, paperboard, corrugated cardboard, and flexible films. Consider your products and choose accordingly as dairy, cosmetics, and pharmaceuticals, for example, will all require different packaging.
Size
Having the right-sized boxes is very important because it will minimize the chances of damage while maximizing space. The size of your packaging must be relative to the product so that it is proportionate. There is no need to use a large box for a tiny product, so take a look at your inventory to determine the sizing aspect.
Aesthetics
Appearance is important, especially if you are shipping high-end products. Remember that your customers have certain expectations and while they care about the product arriving in perfect condition, they will notice and will care about your packaging as well as it is part of the experience. Packaging must be functional, but it needs to appeal to the consumer so that they have a positive reaction and order from your company again.
H & H Woods Products can help you with your packaging and shipping needs. We carry different materials, including wood boxes, crates, pallets, and skids. We also carry wooden display racks, so give us a call today. We service cities in Southwestern Ontario, including London, Guelph, Sarnia, Waterloo, Windsor, Brantford, and more!